Box hits 100K celebration
On Sunday 30th September we give you all an insight to our BOX Headquarters to celebrate hitting 100K followers on Instagram. We went LIVE on Instagram, streaming for 3 full hours throughout Sunday afternoon.
Our workers George Lambert, Michael Malone and Jack Crowther (who you may have recognised from our pictures) all worked their boxers off for you all.
We showed you all what a typical day at BOX HQ was like, ok we admit we may have made it a little bit ‘extra’ for you all. No everyone has a shower every day or spend half the day working out, pumping up our biceps in Colours by BOX Briefs (we do that in the morning). We do have many orders for you all to get processed and packed, which is our first priority always. However, during the live, we showcased some of our items for you to see along with some super gorgeous models and workers working that little bit harder for your viewing pleasure.😲
Another familiar face popped in to say Hi and answer your questions. Thank you @thefitthomas 😀
We ended the day on a high, with our 3 BOX boys celebrating this milestone for us.
BOX M.D Luke Mills took to Facebook to say:
"Here’s an enormous thanks to you, a thanks to everyone who has helped us reach 100k on Instagram today and hot in the heels with Facebook.
Box started out as a little company in Liverpool, England a couple of years ago and has ballooned into what is now quite a bit business, employing 14 people full time and many more contractors.
We’ve been working so so hard, travelling around the world to continue growing Box! I write this message right now sat in Brooklyn, New York City having been to Texas, Chicago and NYC in the past week discussing Box’s next steps.
Listen, we know we’re not perfect, and how we’ve made mistakes, but I can promise you that we will continue growing, continue innovating, continue promoting and continue to make you smile.
Here’s to you Box boys out there, to everyone who’s liked a photo, slipped a pair of Box briefs on or worn a jock strap to work (why not), we wouldn’t be here without you.
Special thanks to the two girls (yes girls work at Box too) who ran today’s live event on Instagram! Emily and Shell.
Any ideas, suggestions or messages you want to send, please do send a DM and we’ll try and get back to you ASAP.
Thanks again, enjoy your week boys,
Luke Mills - M.D. Box Menswear