I Couldn't Help But Wonder... Who Are the Sexiest Guys on the Beach?... Celeb Edition

On a warm Tuesday afternoon, mindlessly scrolling through Instagram, I couldn't help but wonder what is the actual point of a summer holiday?

Let's be absolutely real. We aren't flying to Mykonos, Sitges, or Fire Island for the culture or architecture. We're booking flights for unapologetic eye candy. The beach is a runway of confidence, tiny fabrics, and perfectly poured mojitos.

So what happens when Hollywood's elite strip down and join our seaside circus? From dangerously small speedos to perfectly styled trunks, I've rounded up 10 celebrity men serving main character energy on the sand.

Grab a Cosmopolitan (or just a really strong iced latte), because we are going in.

Jonathan Bailey

Lord Anthony Bridgerton himself basically owns the European summer at this point. Spotted living his absolute best, sun-drenched life in Mykonos, Jonathan proves that you don't need to try too hard. A simple, perfectly fitted pair of swim briefs and that cheeky grin? It’s enough to make a guy drop his beach read.

Luke Evans

If there was an Olympic gold medal for "Accidentally-on-Purpose Dropping a Yacht Thirst Trap," this Welsh dream would take it every time. Luke is out here doing the Lord's work, showing off his insanely sculpted thighs (I was thinking of something else) in Miami and Ibiza. He is the walking, talking reason we should all be doing more squats.

Tom Daley

You simply cannot write a list about gay beach icons without our favorite poolside knitter. Tom has spent his entire life in a speedo, so naturally, the man knows how to wear one. Whether he's diving into the Mediterranean or just lounging with a cocktail, he brings that playful, cheeky energy that makes you want to pull up a sun lounger right next to him.

Manu Ríos

The Elite star is giving us a masterclass in Gen Z aesthetics, and honestly? We are taking notes. Manu knows his lighting, his angles, and exactly how to smolder into a camera lens. Usually found looking like a literal Renaissance painting on the Spanish coast, he is exactly the kind of boy who breaks hearts before breakfast.

Ricky Martin

We must respect our heritage. Ricky Martin has been the king of the shoreline for decades, and let me tell you, the Puerto Rican superstar is aging like an incredibly fine, very expensive wine. He brings a level of undeniable daddy energy to the beach that just screams pure, unfiltered confidence.

Charles Melton

I couldn't help but wonder... is it getting hotter, or did Charles Melton just post another poolside photo? The May December actor recently broke the internet with a photoshoot in nothing but a pair of simple black briefs, and the collective gasp was heard around the world. He serves classic, effortless, swoon-worthy heat.

Matt Bomer

If "classic Hollywood romance" was a beach towel, it would have Matt Bomer’s face on it. Whether he’s keeping it chic in Provincetown or catching a breeze on the West Coast, Matt brings a sculpted, refined elegance to the sand. He’s the guy you want to take home to your mother, right after you take him to your hotel room.

Lucien Laviscount

Emily in Paris might have made a few mistakes, but letting this man slip away? Criminal. Lucien is notoriously good at escaping the paparazzi by heading to Antigua, waking up at 5 a.m. for a morning swim. With that ridiculously sculpted chest and undeniable swagger, he is the definition of a premium, first-class holiday fantasy. Lucky Shakira.

Troye Sivan

Troye serves a totally different flavor of beach fantasy. He's slender, high-fashion, and effortlessly, annoyingly cool. He’s the absolute king of the "Oh, I just threw this on and happen to look flawless" aesthetic. If you’re looking to channel that twink with a BDE vibe, apparently just add a face full of slash makeup and bob’s your uncle.

Shawn Mendes

The gays have formally adopted Shawn Mendes as an honorary beach mascot. If you haven’t, there’s something wrong with you. The paparazzi catches this man emerging from the surf looking like every person’s dream man and it would be a crime not to include him.

The secret to surviving a summer holiday isn't the SPF. It's having Shawn Mendes looking wet.

Time to Serve Your Own Looks?

Summer is here, and you don’t need a Hollywood budget to look the part. All it takes is total confidence and the right underwear. Whether you're daring in a thong, cute in ribbed briefs, or grabbing attention in our Colour Pop range, just show up and show out.

My personal rules for beach bagging:

• Ditch the Boring Basics: Leave the tired black shorts at home. We are wearing vibrant oranges, hot pinks, and dangerous reds this season.

• It’s All About the Pouch: Honey, you need support. A high-quality stretch fabric keeps everything exactly where it needs to be.

• Flash the Band: Let that iconic Box logo peek out whilst you wear nothing else as you strut from the beach to the bar.

Because at the end of the day, your holiday is waiting. And you had better make sure your wardrobe is as hot as you are.